Dinner

Dinner is where I’m really determined to get inside your head to learn about you and your business through careful due and do diligence. (See Chapter 10 for more about what I mean by due and do diligence.) I’m going to ask you about the issues that make a difference, about your business plan, and about the marketplace you are entering. I’m going to want to talk to your customers to see how far you’ve come. I want to understand the depth of your technical perspective and the maturity of your business approach.

I’ll ask you to describe the launch you envision for your product or service. Only then can we get into the issues. That’s where I come in as a resource. I see myself as an ongoing mentor to those who at this point have earned my ...

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