FOLLOW YOUR PASSION—OR NOT

A number of the kids at the dinner were confused by the passion thing. You know what I mean. According to the passion principle, all you have to do is to identify what you really like to do, what really gives you energy, and build a business around that.

It’s a huge stumbling block. The ideal of developing a business concept through a passion-driven mentality is a false ideal.

To kids who have no clue what their passion is, the passion thing is confusing and adds unnecessary pressure. There’s enough pressure associated with launching a startup; why add more? When I lecture at colleges and universities, I see students beating themselves up because they have not identified their passions. The quest often hurts a lot of ...

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