FOREWORD
I first met Brian Cohen in a noisy auditorium at a business school competition at New York University. There were scores of investors and entrepreneurs, all trying to get their voices heard. It was hard not to be taken aback by Brian’s desire to talk with every person in the room. What stood out to me was the fact that he treated everyone more like a long-lost relative rather than a potential investment or stepping stones on a path toward personal financial gain—he treated us like humans.
Starting a company is a journey into the unknown, especially for first-time entrepreneurs. In May 2008, I started this journey by leaving a job at Google to build a mobile app with my friend Paul Sciarra.
That initial app was called Tote, a collection ...
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