What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

14 Iterating the Startup

Iterating the startup is about increasing the startup’s chances of securing angel funding. Iteration has been proven to be a successful approach to the challenges of launching a business. A similar approach can be applied to raising seed capital. In many ways, the process of raising money has many parallels to the process of acquiring customers and making a sale. The only difference is that with raising money, the product you are selling is incremental in your company.

In one important way, iterating a startup for raising money is easier than iterating it to make sales. When the iteration is designed to attract funding, you only need to make a handful of sales to the handful of angel investors whom you want in your round. ...