PARTONE
WHAT YOU NEED TO KNOW ABOUTTHE CUSTOMER EXPERIENCE
In What Customers Crave, I focus on the current landscape of customer service—in particular, why it’s so devastatingly different from what it was in the pre-connected economy age. In today’s hyper-connected, hypercompetitive business world, old ways of providing customer service are failing.
As we explore this phenomenon, you will discover how power has shifted, where it now resides, and what you need to do to take advantage of this new paradigm. You will learn to identify your customers by type—rather than through traditional market segmentation. As a business owner, I don’t care about ...
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