END NOTES
CHAPTER 1
1.“New Oracle Global Research Study Finds That Brands Could Lose up to 20% of Revenue Due to Poor Customer Experiences, Yet Many Struggle to Develop Successful Strategies,” http://www.oracle.com/us/corporate/press/1903222.
2.Help Scout, “75 Customer Service Facts, Quotes & Statistics: How Your Business Can Deliver With the Best of the Best,” www.helpscout.net/75-customer-service-facts-quotes-statistics/.
3.“Mobile Search Moments: Understanding How Mobile Drives Conversions,” Life360 Presentation, March 2013, ssl.gstatic.com/think/docs/creating-moments-that-matter_research-studies.pdf.
4.“Micro-Moments,” Think with Google (blog), ...
Get What Customers Crave now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
