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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships by Gordon S. Curtis

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Chapter 6. The Right Approach: PROVIDING VALUE TO YOUR CRITICAL ENABLER

As a commercial real estate agent, Lorrie developed a passionate interest in the technology used to boost the energy efficiency of the buildings whose sales she had brokered for many years. She wanted to get out of large commercial real estate asset management and brokerage and become an independent consultant, providing advisory services on green energy solutions for commercial real estate tenants and property owners.

To assemble the knowledge base such a consultancy would need, Lorrie knew she had to get in front of—and up to speed on—as many new technology companies as possible. Unfortunately, the industry was developing so rapidly and was so decentralized that it was tough ...

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