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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships by Gordon S. Curtis

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Chapter 2. Prep Work: RETHINKING YOUR NETWORKING STRATEGY

Using A Shotgun

Joseph was CEO of a company that was developing computerized robotic devices that promised to solve a number of problems that search and rescue teams and security personnel deal with on a daily basis. He needed funding to expand his manufacturing operations and move his product closer to being released.

Joseph's networking strategy was built on his highly outgoing personality and his readiness to pitch his business plan wherever and whenever he saw the opportunity. He had managed to contact principals from close to fifty different venture capital firms, but he hadn't been able to get beyond a phone call or first meeting with any of them. His networking approach—what and how ...

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