WEconomy

“We spent a whole lot of time as a family coming up with experiences, ways of working together, identifying a wise circle of advisors, rituals, and other ideas that will support us every day in living our plan—and having the impact we dream about in this world.”

Part Three: Chapter 20Your WEconomy Assignment: Build A 100-Year Purpose Plan

By Holly Branson

I started my WEconomy journey by telling you how Craig caught me unaware (and left me red-faced) by asking me what I wanted my legacy to be. The years since have been a massive learning curve for me in my new career at Virgin, as the Chair of Virgin Unite and a Founder and Trustee of Big Change.

At times the lessons were challenging, but they were, and are, always rewarding. I hope that by sharing my learnings and experiences, through the lens of the business and foundations I work for, you have a clearer understanding of some of the ways you can find meaning and make a living.

At Virgin, the desire to “Change Business for Good” started almost 50 years ago and it continues to be our focus. For my brother Sam and me, this means we are spending a lot of our time looking to the future. We believe our legacy is to build on the innovative work of people like Jean Oelwang, the team at Virgin Unite, and, of course, our father.

It's difficult to give a WEconomy how-to guide on building a century-long purpose plan. In many ways it ...