Chapter 9

Review and Learn From Your Results, and Keep Testing and Optimizing

In this last chapter, you will review and learn from your website optimization efforts over the last few months. You will also learn how to take action to get the most out of your optimization and testing efforts in the future. Remember that website optimization isn’t just a one-off ­project—it should form a continual critical part of your online business strategy.

Chapter Contents

  • Week 27: Review and Learn from Your Optimization Efforts So Far
  • Keep Optimizing and Testing: Your Website Is Never Perfect!

Week 27: Review and Learn from Your Optimization Efforts So Far

In this last and very important week, you need to review and learn from your website optimization results ...

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