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Website Optimization: An Hour a Day by Rich Page

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Chapter 8

Keep Them Coming Back—Optimize for Repeat Visits

Repeat visitors are often the most engaged type of website visitor and will often convert much higher than first-time visitors. This week you will focus on this to help increase your website conversion rates. You will learn best practices and test ideas that will get more of your website visitors to come back, including how to test and optimize specific web pages and email campaigns to encourage repeat visits.

Chapter Contents

  • Week 24: Focus on and Generate More Repeat Visits
  • Week 25: Optimize Your Registration or Sign-Up Pages to Get More Repeat Visits
  • Week 26: Optimize Your Email Marketing Efforts to Get More Repeat Visits

Week 24: Focus on and Generate More Repeat Visits

This week ...

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