Chapter 7
Optimization Best Practices and Test Ideas for Different Page Types and Flows
Now that you have learned some essential website optimization fundamentals that will help kick-start your efforts, in this chapter you will discover and start to use best practices and test ideas for many different types of pages. This includes the all-important home page, product and service pages, and other key conversion flow related pages like checkout. You will also learn the importance of optimizing the mobile versions of your webpages.
Chapter Contents
- Week 19: Focus On and Optimize Your Home Page
- Week 20: Optimize Your Product, Service, Lead Generation, and Other Key Pages
- Week 21: Optimize Your Shopping Cart and Checkout Flow
- Week 22: Identify Other ...
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