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Website Optimization: An Hour a Day by Rich Page

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Chapter 6

Learn the Power of Influence and Persuasion on Visitors and Conversions

Visitors to your website are not robots—they are real people with real emotions, feelings, and thoughts, and they do things on your website for a reason. In this chapter, you will gain a more thorough understanding of these reasons and what makes your visitors click, so that you can better influence and persuade them to convert for your website goals.

Chapter Contents

  • Week 15: Influence Your Visitors by Optimizing Your Calls-to-Action, Headlines, and Text
  • Week 16: Influence by Optimizing Your Images, Promotions, Videos, Rich Media, and Advertising
  • Week 17: Harness the Power of Social Proof, Reciprocity, and Scarcity
  • Week 18: Influence by Making Your Visitors Feel ...

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