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Website Optimization: An Hour a Day by Rich Page

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Chapter 4

Understand Your Visitors and Their Needs—the Keys to Website Optimization

Without happy, engaged and converting website visitors, your website will struggle to exist for a very long time. Therefore, in this chapter you will learn the importance of focusing on your visitors, including understanding their needs and how to help them better recognize the value of your website. You will also learn how to gather great insights from them to generate high impact ideas for testing and optimizing your website.

Chapter Contents

  • Week 7: Create Personas and Use Cases for Your Main Visitor Needs
  • Week 8: Create a Unique Value Proposition and Clearly Promote It
  • Week 9: Understand Your Visitors’ Intent by Visually Analyzing Them
  • Week 10: Generate Insights ...

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