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Website Optimization: An Hour a Day by Rich Page

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Chapter 3

Lay the Foundations for Optimization Success

Before you begin to optimize and test your website, first you should realize that it's not going to be as easy you might expect. You need much more than just tools—to help improve your chances of optimization success you need to understand and leverage website optimization and testing fundamentals. In this chapter you will learn these, in particular how to build an optimization organization and some great testing best practices.

Chapter Contents

  • Week 4: Learn Key Optimization Fundamentals to Help You Succeed
  • Week 5: Understand and Create an Optimization Organization
  • Week 6: Learn Testing Best Practices to Improve Your Success

Week 4: Learn Key Optimization Fundamentals to Help You Succeed ...

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