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Website Optimization: An Hour a Day by Rich Page

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Chapter 2

Set Up and Improve Usage of Key Web Analytics and Testing Tools

Before you can begin to optimize your website, you first need to arm yourself with and make better use of web analytics and website testing tools. These will help you measure and analyze the performance of your website and then test new versions to help improve it. Without making effective use of these tools, your optimization efforts will be blinded, inefficient and usually end with disappointing results.

Chapter Contents

  • Week 1: Learn the Importance of and Set Up an Analytics Tool
  • Week 2: Find Your Conversion Rate, Success Metrics, Benchmark, and Set Targets
  • Week 3: Learn the Importance of and Set Up a Website Testing Tool

Week 1: Learn the Importance of and Set Up ...

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