A closing note
Thank you for choosing to pick up this book. I hope you have found our foray into the vast world of online persuasion at turns exciting, intriguing and above all, useful. Although we are continously discovering new insights into the ways in which technology shapes our behaviours, in the face of all these advances, one thing is certain: no matter how we progress, humans will always exploit technology to meet our deepest needs and desires. Whomever understands these needs and the drivers behind them will hold the key to influence.
However, as we all know, great responsibility follows inseparably from great power, and while I have written this book in the hope that it may help you achieve your goals, like all tools, it is up to you ...
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