Introduction
As recently as a year or two ago, Web publishers and New Media shops typically charged with developing and maintaining (static) content for the Web have been challenged with producing database-driven, dynamic content—from questionnaires and forms to online stores.
The contracts for these projects were no longer being exclusively awarded to IT services companies such as EDS, IBM, and Cap Gemini.
As the Internet became more pervasive, demand for dynamic, data-driven Web sites increased. Larger publishing outfits were beginning to win the bids for these contracts.
As a result, we have seen New Media developers—HTML “coders” start to learn technologies such as Perl and PHP, even though many of these techniques and languages are complex and ...
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