Chapter 3. User Experience, Story, Character, Visual Design, and Interactivity
"It's worth it to pay a little more for a better Whiskey." | ||
| --Artist Bob Schuchman | ||
We often think of a story as a feature film or a novel where characters are developed for audiences to identify, sympathize, or detest. The aim of a story is to evoke an emotion, to frighten, embrace, or ponder difficult questions or understand them better. A story is not just a dialogue though, and it includes the design of the characters, scenery, music, and the balance of each of these elements. A story is not related to duration either. We know that movies and poems are stories and so is an advertisement, especially a web advertisement. On radio and television, an advertisement usually ...
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