6. The acid test
Before going public, it’s wise to test your web site on an unbiased third party. Find out the whys and wherefores.
Everyone has a view and some views are more useful than others; but everyone deserves to be heard. Yes, even that bloke from accounts who smells a bit.
The Truth Hurts
User testing takes time. It can cost (but nowhere near as much as the cost of failure). Your testers’ comments at best will make you angry and at worst will mean starting all over again, but, done professionally and at the right time, they can reap many rewards. User testing must go outside the walls of those with a vested interest in the success of the site. If you all share the same paymaster there is bound to be some bias, and that is not going ...