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3. Selling ice to Eskimos

Selling on the internet needn’t be like flogging a dead horse (though if there’s a market…). With the right approach, you can sell effectively and efficiently.

When I visit your web site I want to be encouraged to spend my money, not run away as fast as I can crying for my mum.

The Hard Sell And The Web Sell

Although the promotion of information and the ability to share information across continents was the raison d’être for the World Wide Web, it wasn’t long before capitalism made its presence felt on the internet. The boom years are certainly remembered more for the spectacular valuations placed on e-commerce sites than a sudden worldwide interest in reading the complete works of Jean-Paul Sartre online.

There is ...

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