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49. The importance of being lazy

To truly re-energise your web site you must pass the donkey work back to the site, its supporting databases and your back-end systems. Maximise your time and let the technology take the strain.

A happy technology is a labour-saving one. So cheer your web site up and use it properly. Now repeat: I will be lazy, I will be lazy, I will be lazy…

It’s Already There

Other than updating and improving the web site, which is a full time (and often a team) role, your web site should be looking after itself and leaving you time for a spot of golf (I mean more time to attract visitors and ship orders for existing customers). With good back-end systems you should be able to capture all the data you want, and then be in a ...

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