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48. I’m a believer

How do you turn a visitor to your site into a consumer? Make them welcome, put them at ease, make yourself attractive, make ordering simple… oh, just read!

Your site is not there to look pretty; it’s there for a reason – to make money. Unashamedly pimp your site and don’t let your working pages go to sleep on the job, so to speak.

The Road To Damascus

If you want to understand why not every visitor ends up buying from you, remind yourself of your own surfing behaviour. Not everyone on your web site is going to buy, and there’s nothing you can do about it. First, there are going to be visitors to your site who really are just looking, for whatever reason. Secondly, there will be visitors who found you by complete accident (probably ...

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