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47. Get a social life

Even if you’re not using social media your customers are. So no matter what you think of Twitter/Facebook/Pinterest et al it is time to join in the conversation(s) and let your customers choose just how they want to stay in touch with you. The effort you put into making users feel special by positive interaction, information or rewards will be repaid many times over.

Once upon a time companies ignored social media as being nothing but platforms for kids to talk about music. Now those platforms are a key part of online marketing. If you have a web site but no social media to feed it then your online platform is a two-legged table.

I Didn’t Know You Were a Blogger

Adding a weblog (or blog) to your site will only suit certain ...

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