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46. There’s no place like home

If you can create a community feeling on your site you’ll reap the rewards in terms of numbers of visitors and consumers, whatever you are selling or promoting on the web.

What you really want to do is replicate the Beano fan-club and give all of your users a badge, fact sheet and free poster – they’ll love you for it.

A Home From Home

When it comes to comfort, we would all much prefer a soft and luxurious hotel duvet than a starchy, stained motel blanket. This is the feeling you need to replicate for users. Envelop them in your expertise and knowledge, convince the world that your web site is the definitive provider of information or products, and give them a nice warm feeling that makes it nigh on impossible ...

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