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45. The missing link

How do you link effectively without diluting your own site? Answer that question and you will be on your way to a busy and prosperous web site.

Only link with companies you are happy to be seen in public with. Would you want to introduce Company X to your mates – or worse, your mum?

A very quick way to start driving traffic towards you is to ask, or pay, other web sites to put a link to your site on theirs. More often than not, this means adding a link to an external site in return… So where do you draw the line between exposure for yourself and diluting your own offering?

Rub My Back

The ideal way to link effectively without diluting your own offering is to insist on a prime position on their site, but not to return the ...

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