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44. You’re in my manor now

Domain names are incredibly important; they can affect how well you will perform. Try not to choose a name that makes people snigger and point at you in the street!

It is essential that you protect your name and online brand with the same vigour and determination that you would a physical building – security, alarms and paying your rent on time…

Think About The Future

Whilst all the psychology books will try to convince us that having a God complex is quite bad, there is something to be said for having a bit of ambition. Put simply, even if your business plan clearly dictates that you’ll only ever operate in your home country for a predominantly domestic audience, don’t let that stop you buying all the extensions you ...

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