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39. Message in a bottle

It’s no good just hoping that visitors will learn about your site – you need to go out and attract them. Fortunately, there are ways and means of persuading them.

Gone are the days when ‘persuasion’ came in the shape of a lead-filled sock or leather cosh. Now you need more subtle ways to pressgang web users into paying you a visit.

Tag, You’re It

The simplest trick is to build metatags into the code of your site. Metatags are read by spiders and bots (programmes ‘sent out’ into the internet to pull in data for search engines) which, depending on what they find, will dictate how you appear on search engine listings – and to which of their users they will show a link to your site. By right clicking your mouse over your ...

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