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1. Knowing me, knowing you, a-ha

There must be a strong business case for investing resources into a web site. Only when you understand what you want your web site to achieve will you be able to truly design an effective web site.

Step back, take a deep breath and listen to your web site’s inner calling: ‘Why am I here?’ it cries… Well, cat got your tongue?

You weren’t the only one affected by the hysteria created during the late nineties regarding web technology and our cyber-future… Stock prices were going off the chart, we all bought as many domain names as we could – in the hope that another company would buy them from us – and we all created web sites, spending hundreds, thousands and sometimes hundreds of thousands in the great race to ...

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