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28. Big planet, little planet

When creating or reworking your web site, it’s important to remember that the internet is a global phenomenon. Be prepared for different currencies, different languages and different challenges.

Be aware that you’re attracting a global audience, with a variety of views, politics and expectations. Just who is looking at your site and what do they carry in their wallet?

Who Invited You?

Remember, it won’t just be users from your own country hitting your site. If you’re selling products, then this is usually not an issue; in fact, a global audience is precisely what you want. Your pricing and shipping options will quickly dictate whether your foreign visitor will stay or go. But when your web site includes views, statements, ...

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