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23. Like bad wind

Like cockroaches, pop ups have a role in life. It just isn’t very big. So how do you tell a good ‘un from a bad ‘un?

As with everything, there’s a time and a place for pop ups (especially adverts) – preferably when my machine’s switched off and I’m asleep. Remember, you might be one pop up away from losing a valued user…

Just Popped Up To Say Hello

And probably lost you a customer forever! Pop up windows occasionally appear because the web site owner wants to display information on a separate window for your convenience. A good example of their effective use is when a user is searching through an online help section. This web site regards Help as a separate function to the rest of the site and the user can still view the page ...

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