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16. Style queen

House rules ensure consistency throughout a web site. No matter where in your site a user is, it should be obvious that it is your site, not some random part of the internet.

Create and maintain an identity always – shout out your company name until you are blue (or any other colour) in the face.

Typographically Speaking

Those people who were first responsible for creating and adding content to your web site are usually the cause, albeit unconsciously, of the house style you are using today. No matter what format content for your web site is submitted, it all must conform to your house style, and that usually means someone altering it – even if that means inputting it onto the web site so that the font, size and paragraph formations ...

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