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13. Smart cookie

Is it obvious what your buttons and links are? Is there a pattern thoughout your site? How is your visitor going to react if even you don’t know where to go next?

Taking the time to spit-polish your buttons and make them as clear and legible as possible will win the customer over, promise. Even your mum’ll be proud.

A Smart Jacket Needs Smart Buttons

Don’t re-invent the wheel when it comes to designing buttons, unless there is a very, very good reason to do so. Yes, for the experienced web user, rolling a mouse over a word or an image will reveal whether something is clickable (the cursor will change from an arrow to a pointing hand), but why make the user, your customer or reader, think about it? Make it as obvious as possible ...

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