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10. Sell out loser

Accepting advertising on your web site may bring in some revenue, but it could mean lost sales. Whatever the style, beware the pitfalls. Choose your path carefully…

The big question is: will you sell yourself for twenty pieces of silver?

Selling Out And Enjoying The Consequences

Accepting advertising, and the revenue that hopefully comes along with it, can be likened to selling your soul (or the soul of your site) to the devil. It can certainly bring in a huge amount of capital hitherto unavailable to you simply by adding a few banners and then sitting back and doing nothing. But you need to be sure that the benefits you receive in terms of cash, and maybe kudos through association, outweigh the dilution of your own site. ...

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