9. Are you listening?
Your web pages must be clear and easily understood. Your user should be in no doubt about what you have to sell or say.
It must be obvious to your visitor, as soon as they land on your web site homepage, exactly what is going on. It’s no good saying ‘Can you guess what it is yet…?’
Does The Site Do What It Says On The Tin?
There are no warm-up laps with web site hits and there are few, if any, second chances. Your web site and the homepage in particular must project your core message. It has been known for the developers and those actually paying for a web site almost to come to blows over ‘the look and feel’ issue. Pretty, but impractical – or ugly and pragmatic? It’s a difficult balance to get right.