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8. Is that a swoosh, or are you just pleased to see me?

The need for instant recognition makes web branding an absolute necessity. Find out where to stick your logo for maximum effect.

Since we were kids we’ve identified with symbols; we’d mark schoolbooks with them, and the occasional bus shelter or loo – now older, you’re still looking for a simple design that would grace any public convenience.

A Powerful Device

If your company is already established, then the chances are you already have a brand name and a logo. How much you paid for this logo is knowledge that you’ll probably want to take with you to the grave. It is a straightforward procedure making this device web friendly. If you’re just toying with the idea of creating a logo, think ...

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