About the Author
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.
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