You need to determine the purpose and goals for your site.
Write a functional specification that describes a road map for creating an online experience and get all the stakeholders interested in your web site's success to read the spec, approve it, and follow it.
A functional specification document can vary from a two-page outline for a small, quick turnaround web design project to a lengthy, multipart treatise for a complex web application. Regardless of the size and scope of your project, a functional specification for a web site should:
Identify the audience
State the goals of the web site
Establish a method for measuring success
Define interaction points
Describe the site both textually and visually
List key decisions to be made
Identify and assess similar sites
Outline a schedule
Provide a guide for testing
Most of your web site projects will benefit from some kind of blueprint to guide your work and manage the expectations of those for whom you're working. A functional specification document can do just that. By unifying the needs of users, the capabilities of available technology, the vision for a new site's look-and-feel, and the business needs of those who are paying the bills, a functional spec makes a web site project go much more smoothly than a project that proceeds without one. For web site builders at the crossroads of these oft-competing interests, a functional spec offers a useful tool for avoiding ...