Chapter . Case Study: Banana Republic
Company: Banana RepublicURL: www.bananarepublic.comDesign Team: Banana Republic in-houseCreative Director: An-Ching ChangCopy Director: Sarah SeipelAssociate Art Director: Jaime Gabriel
Banana Republic aims to offer a premier shopping experience online and off. Launched originally in October 1999, the site has grown to match the cybershoppers' expectations. Timely merchandise updates make it easy to browse and shop online.
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BANANA REPUBLIC [OLD] used a simplistic element of squares to create a navigational system used throughout the site. The high-concept navigation was nonscalable and difficult to learn ...
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