Chapter . Case Study: BearingPoint
Company: BearingPoint (formerly KPMG Consulting)URL: www.bearingpoint.comDesign Team: BearingPoint in-houseDirector, Interactive Marketing: Todd DorffArt Director: Nick IaconaContent Manager: Sandra DowkerContent Specialists: Mike Sen, Amy CurrensTechnology Lead: Brady HivnerDevelopers: Jitka Byrd, Ajay AjmeraDesign Support: Arnold Interactive
In 2002, KPMG Consulting, a global consulting and systems-integration firm with a 100-year history, changed its name to BearingPoint and then implemented a complete rebranding… in 90 days.
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KPMG CONSULTING [OLD] was a successful representation of the old company brand ...
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