Conclusion
End-user experience is a complex subject, and we've only touched on it here. Ultimately, the experience visitors have on a website is how we tie web operations to the success—or failure—of the business. As the Web becomes the primary channel for many business transactions, stakeholders throughout your organization will start to scrutinize web activity.
Web operators who embrace this increased visibility will thrive, because they're able to translate complex technical data in ways that help the rest of the company to thrive.
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