Chapter 17
LinkedIn: the essential social network for business
It's not about B2C [Business to Consumer] or B2B [Business to Business] anymore. It's about P2P [People to People].
Verne Harnish
LinkedIn is the social network for our business. If we had to sacrifice all other networks to stay with only one, LinkedIn is where we'd be. It has always been handy, even in its basic form, as the home of your online résumé and Rolodex (your business card file). In recent years it has become so much more than that. LinkedIn is now the go-to source for business news, a content publishing platform and a customer relationship manager (CRM).
Everything we discuss here is accessible using the free version of LinkedIn.
LinkedIn for beginners
Joining LinkedIn ...
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