Chapter 13
PR on the web: influencer outreach
No one ever succeeds without the help of others.
Jay Abraham
Getting that mention in a major publication or from an A-list blogger can really boost your credibility and give you a burst of top-quality traffic. It can provide the visibility and influx of readers to launch you to the next level. Most of all, it's great validation of your content.
Unfortunately it is very hard to arrange at short notice. An entire industry, public relations, has been built around helping businesses get this type of coverage. Historically, PR agents cultivated the crucial relationships and harvested their little black book of contacts. It was their job to lobby and pitch to journalists, reporters and bloggers on your ...
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