Chapter 12
Search and keywords: search engine optimisation
Don't build links. Build relationships.
Rand Fishkin
In 2008 we were unfindable on Google. We told ourselves it didn't matter because word-of-mouth referrals were the best way to attract more customers. We told ourselves that our strong email list was better. It wasn't growing quickly, but it was about 2000 people.
To be honest, we just didn't understand how Google worked. So we focused on other things that we knew better. That all changed when we Googled ‘web design Brisbane' and couldn't find Bluewire Media in the results. Not just on page 1, or page 2. We clicked through the first 10 pages, and saw nothing but tumbleweeds … and competitors.
If, as the saying goes, ‘You are what Google ...
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