Chapter 10

Video, audio and image publishing: YouTube, webinars, infographics and podcasts

A picture is worth a thousand words.

Proverb

As soon as our mentor Mike showed us the Flip Cam, we knew we had to get one. By hitting one big red button, you could shoot high-definition video and upload it straight onto YouTube by flipping out the USB connector. Too easy. No more excuses.

We bought our Flip Cam and started filming short videos of ourselves explaining how we could help, and interviewing people we met. Mike helped get the ball rolling by giving us one of our first expert interviews, and we continued to record interviews with business and marketing experts, racking up more than 60. We took our Flip Cam everywhere we went, in search of great ...

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