Web Marketing for the Music Business, 2nd Edition

Foreword

My friend and colleague Tom Hutchison and I knew in the fall of 2005 that the transitioning business model for the music industry required that we add to our curriculum to prepare our students for success after graduation. We were both professors in the largest music business degree program in the U.S. near Nashville at Middle Tennessee State University, and we knew we needed to develop a course that teaches how to effectively incorporate new technologies into music marketing. We had already co-written with Amy Macy a leading textbook called Record Label Marketing, Tom had written three other books, and I had written Artist Management for the Music Business. But we really needed a specific book to offer students in our new course at ...