Contents
FIGURES | |||||||
TABLES | |||||||
FOREWORD | |||||||
CHAPTER 1. | Development of Music Marketing on the internet | ||||||
CHAPTER 2. | State of the Market | ||||||
CHAPTER 3. | Overall Music Marketing Strategy | ||||||
CHAPTER 4. | Domains and Hosts: Nuts and Bolts | ||||||
CHAPTER 5. | Creating the Web Site | ||||||
CHAPTER 6. | HTML and Scripts | ||||||
CHAPTER 7. | Optimizing and Monitoring Your Web Site to Increase Traffic | ||||||
CHAPTER 8. | Audio and Video for Your Web Site | ||||||
CHAPTER 9. | E-commerce and Financial Transactions | ||||||
CHAPTER 10. | Finding Your Market | ||||||
CHAPTER 11. | Successful Promotion on the Web | ||||||
CHAPTER 12. | Social Networking Sites | ||||||
CHAPTER 13. | Professional, Legal and Ethical Issues | ||||||
CHAPTER 14. | Mobile Media | ||||||
CHAPTER 15. | Mobile Music Marketing | ||||||
INDEX |
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