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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 14

Mobile Media

The digital and mobile revolutions continue to present the entertainment industries with opportunities and challenges. Whereas the Internet and desktop computers have dominated the paradigm shift in the past, the future belongs to wireless mobile technology. The growth of cell phone adoption outstrips Internet adoption. The basic mobile phone, which has been around for nearly 30 years, has evolved from a voice-only form of communication to a multimedia device capable not only of communication but of delivering information and entertainment. Cell phone penetration has reached over 100% in many developed countries and has continued to increase in emerging countries.

FROM CELL PHONE TO MOBILE COMMUNICATION DEVICE: ADOPTION ...

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