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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 13

Professional, Legal and Ethical Issues

The worst mistake an Internet newbie can make is quitting his day job. The Web is filled with how-to books that promise a fortune of riches and success to those who buy and follow the book. While the Internet is full of opportunities to engage in commerce, competition is fierce. This chapter will address some of the Internet marketing no-no’s, pitfalls, and outdated or useless strategies that may still be touted online. The Web is full of top ten lists of “things to avoid,” mistakes, “no-no’s,” etc. Maybe the first item to mention should be “Leave it to Letterman and give us a break on the top ten lists.” But here goes.

WEB SITE MISTAKES

1.  Launch when ready–one of the worst mistakes a web designer ...

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