O'Reilly logo

Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12

Social Networking Sites

Social networking sites are defined as “web sites that allow members to construct a public or semipublic profile and formally articulate their relationship to other users in a way that is visible to anyone who can access their file” (Boyd and Ellison, 2007). Social networking sites allow anyone to have a personal web presence. Characteristics that have made social networking sites so popular include the following:

1.  They allow for self-expression.

2.  They require little or no knowledge of web design.

3.  They allow for social interaction and networking.

4.  They are free or inexpensive to use.

RISE AND POPULARITY OF SOCIAL NETWORKING SITES

The first significant social networking site was classmates.com ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required